Bear Lake Getaway Realty is a specialized real estate team operating in the picturesque Bear Lake region straddling the Utah-Idaho border. The team focuses exclusively on properties within this unique market, which combines vacation homes, investment properties, and primary residences in one of the West's most scenic lake destinations. With deep local expertise but limited time to put toward social media, they needed a partner who could translate their regional knowledge and real estate acumen into compelling digital content that would resonate with potential buyers, sellers, and investors interested in the Bear Lake area.
When our agency inherited Bear Lake Getaway Realty's social media accounts, we encountered a fragmented digital presence. Their posting schedule was sporadic, with only a few posts appearing each month across platforms and content lacked consistency in both messaging and visual style. Most critically, their existing content neither showcased the spectacular Bear Lake lifestyle that attracts potential buyers nor demonstrated the team's deep market expertise. Without strategic direction, their social platforms were missing valuable opportunities to connect with potential clients, highlight distinctive properties, or position the team as local authorities in real estate.
Our strategic objectives for Bear Lake Getaway Realty's social media transformation were threefold. First, we aimed to create compelling content that would showcase the idyllic Bear Lake lifestyle, highlighting recreational activities, natural beauty, and community events that make the region desirable. Second, we focused on demonstrating the team's unparalleled expertise in local real estate, including market trends, investment opportunities, and local knowledge of the lifestyle of area. Finally, we worked to consistently position Bear Lake Getaway Realty as the definitive, go-to real estate team for anyone interested in buying, selling, or investing in Bear Lake properties. These goals guided every aspect of our content strategy across all platforms.
We implemented a comprehensive social media strategy centered on high-quality, short-form video content. Our approach began with organized content capture sessions with the Bear Lake team, professionally filming them throughout the region to create a substantial library of footage. Content followed a strategic mix: approximately 50% focused on educational real estate topics (e.g., market updates, buying tips, investment strategies), 50% showcased local attractions and community insights (e.g., best beaches, restaurant recommendations, seasonal events), and the occasional addition of direct promotional content for specific listings or call-to-action messages. We provided end-to-end service, handling all aspects from initial planning through execution, including professional videography, meticulous editing, copywriting for captions, and consistent daily posting across Instagram, Facebook, TikTok, and YouTube Shorts. This full-service approach ensured the real estate team could focus on their core business while maintaining a sophisticated online presence.
The transformation of Bear Lake Getaway Realty's social media presence delivered exceptional results across multiple dimensions. Their platforms now feature cohesive, professional content that consistently reinforces their brand identity and real estate expertise. The implementation of daily content posting, a dramatic increase from their previous few-posts-per-month schedule, has maintained consistent audience engagement and platform growth. Statistical results have been remarkable: TikTok following increased over seven-fold, overall engagement across platforms jumped by over 250%, and content reach expanded by more than 1600%. Beyond these metrics, the team has received recognition from community leaders, including the mayor, acknowledging their role in promoting the Bear Lake region. Most importantly, Bear Lake Getaway Realty has firmly established itself as the authoritative voice in local real estate, with their social media presence now reflecting the professional quality and market expertise that truly sets them apart in this specialized market.
