Cindy Souza is a real estate agent operating in Kings Mountain, a small town outside Charlotte, North Carolina. Like many independent real estate professionals, Cindy manages her entire business single-handedly while balancing numerous personal responsibilities. She serves clients looking to buy, sell, or invest in the Kings Mountain area and surrounding towns, and she also works to attract new agents to join her at her brokerage. Prior to working with our agency, Cindy faced the common challenge of needing a strong social media presence to grow her business but lacking the time and energy to create and maintain consistent, high-quality content.
As a solo entrepreneur running every aspect of her real estate business, Cindy simply didn't have the bandwidth to dedicate to content creation, strategy development, and daily social media management. Additionally, she had no systematic approach to attracting new agents through social media specifically, missing out on a valuable growth opportunity.
Our primary objective was to establish Cindy as the definitive real estate authority in the Kings Mountain area while significantly reducing her time investment in social media. We aimed to create content that would accomplish three key goals: showcase the distinctive small town lifestyle and appeal of the Kings Mountain area to potential buyers and investors, demonstrate Cindy's deep expertise in the local real estate market and establish her credibility as a trusted advisor, and attract new real estate agents to join her brokerage by highlighting the benefits and culture of working with her. All of this needed to be achieved through a streamlined process that would free up Cindy's time to focus on client service and business development. Queue our Social packages.
We began with comprehensive strategy development, creating a detailed content plan that included both strategic framework and tactical execution elements. Our team developed a customized Reel list and shot list specifically designed to achieve Cindy's multi-faceted goals. The content strategy balanced educational real estate content that positioned Cindy as an expert with local spotlight and informational videos that showcased the unique character and lifestyle of the Kings Mountain area. To address the agent recruitment goal, we incorporated collaborative content featuring both Cindy and her colleague, another local agent at the same brokerage, demonstrating the collaborative and supportive culture of working with her.
Our service delivery included an intensive on-site content session where we filmed all video content for the Reels according to our pre-planned shot list, ensuring maximum efficiency and comprehensive coverage. We handled all post-production editing to create polished, professional content that reflected Cindy's brand and expertise. Our team crafted compelling captions for each piece of content, and we managed the complete scheduling and posting process across her social media accounts.
