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Diamond Auto Protection is a premium auto detailing company operating two locations in Utah, specializing in window tinting, ceramic coating, paint protection film (PPF), custom vehicle wraps, and comprehensive detailing services. As an established business in the competitive automotive services market, they had built a reputation for quality work and customer service. However, their digital advertising efforts were failing to reflect their business excellence, creating a significant disconnect between their service quality and their ability to attract the right customers through paid advertising.
When Diamond Auto Protection approached us, they were in a crisis situation with their digital advertising. Despite spending several thousand dollars monthly on Google and Meta ads through another agency, they were essentially throwing money away on completely irrelevant traffic. Their Google campaigns were generating numerous daily calls, but these leads were almost entirely for services they didn't offer (such as auto body shop work) indicating fundamental targeting and keyword issues. Investigation revealed multiple critical problems: their Google campaigns hadn't been updated in weeks, their Meta campaigns had been neglected for months, tracking systems were either missing or incorrectly configured, and location settings were misconfigured, meaning their ads weren't even reaching potential customers in their service areas. All of this on top of suboptimal campaign creative and copy as well. The previous agency's neglect had created a perfect storm of wasted ad spend with virtually no return on investment.
Our primary objective was to immediately stop the hemorrhaging of ad spend while rapidly transforming their campaigns into effective lead generation tools. We aimed to eliminate irrelevant traffic and focus exclusively on attracting customers seeking their specific services: tinting, ceramic coating, PPF, wraps, and detailing. Additionally, we sought to establish Diamond Auto Protection as a dominant force in their local market, achieving top-of-page rankings while maintaining cost efficiency.
We implemented an immediate intervention strategy to stop wasted ad spend, followed by comprehensive campaign reconstruction across both Google and Meta platforms. Our first priority was addressing the fundamental issues: we completely overhauled their keyword strategy, eliminating irrelevant terms and focusing on high-intent keywords specific to their services like "ceramic coating Utah," "paint protection film," and "window tinting." We corrected all location targeting settings to ensure ads reached potential customers within their service areas, and implemented conversion tracking. Our campaign structure was rebuilt from the ground up, creating tightly themed ad groups that matched user intent with relevant landing pages and compelling ad copy that clearly communicated their specialized services. We developed Meta campaigns that showcased their premium work through visual storytelling, targeting car enthusiasts who would value their protective and aesthetic services. Our optimization approach includes continuous monitoring and data-driven adjustments, ensuring that every advertising dollar contributed to business growth. We maintained aggressive bidding strategies to secure top-of-page rankings while carefully managing costs through strategic keyword selection and other strategic approaches.
The transformation was immediate and dramatic. Within the first few weeks, we completely eliminated irrelevant traffic while generating such significant increases in qualified leads that Diamond Auto Protection's business experienced explosive growth. The owner reported that their campaigns had increased their market presence tremendously and that the business had "blown up" as a direct result of our advertising efforts. We achieved and maintained top-of-page rankings that consistently matched or exceeded their competitors, establishing Diamond Auto Protection as the dominant choice for automotive protection services in their market. Our cost-per-click optimization delivered more clicks at lower costs, maximizing their budget efficiency while dramatically improving lead quality. The demand generated by our campaigns was so strong that their original ad spend was consistently exhausted due to high click volume and conversion rates. Most remarkably, the increased revenue from our advertising efforts enabled Diamond Auto Protection to more than double their monthly advertising budget, creating a virtuous cycle of growth that projects even greater business expansion. Our ongoing optimization and monitoring ensures that this growth trajectory remains sustainable while maintaining the cost efficiency that maximized their return on advertising investment.
