Brittany, the founder of Holistic Hype Woman, operates as a holistic life coach and mind-body practitioner serving clients who want to break free from autopilot living and step into intentional, authentic lives. Her practice encompasses multiple modalities including holistic life coaching, intuitive tarot readings, and custom tea bath products made with organic herbs and essential oils. Based on the philosophy that body, mind, and spirit are deeply interconnected, Brittany guides clients beyond survival mode toward designing lives that feel genuinely their own through compassionate awareness and practical transformation tools.
When we began the website design phase, Brittany's existing Wix site wasn't effectively representing her evolved business vision or showcasing the full breadth of her holistic services. The previous site failed to communicate the sophisticated, intentional approach that now defined her practice, and the layout didn't effectively present her diverse offerings (coaching, tarot readings, and physical products) in a cohesive way. Additionally, she had plans to expand into digital products, requiring a site structure that could accommodate future growth. With her entire business infrastructure—CRM, email marketing, and client management—already established on the Wix platform, the new website needed to work seamlessly within that ecosystem.
Our mission was to create a website that would fully embody Brittany's refined brand identity while effectively showcasing her diverse service offerings and preparing for future digital product sales. The design needed to communicate the sophisticated, holistic approach that now defined her practice, moving far beyond the loud, playful aesthetic of her previous site.
Working within the Wix platform, we maximized the system's design and development capabilities to create a custom website that felt completely aligned with her new brand direction. The site architecture strategically presents each service area while maintaining cohesive messaging about her integrated wellness philosophy. We incorporated her diverse offerings in a way that feels seamlessly connected rather than scattered, positioning her as a comprehensive holistic resource. Crucially, we built the technical framework and content structure to accommodate future digital product integration, ensuring the site could evolve with her expanding business goals. The result is an elegant, sophisticated website that authentically represents Brittany's evolved practice while maintaining perfect integration with the business systems that keep her operations running smoothly.
