Missy Elardi serves as a Realtor and branch broker for UNiTY Group Real Estate, leading two distinct teams across two unique mountain markets. Her Utah-based team operates in the Wasatch Back, a highly sought-after mountain destination known for its outdoor recreation opportunities and distinctive lifestyle offerings. Her Wyoming team is based in Evanston, expanding her market reach and providing clients with diverse mountain living options. As a branch broker managing multiple agents across two states, Missy oversees a complex operation that requires showcasing not only her individual expertise but also the collective knowledge and capabilities of her entire team network. Her business model focuses on mountain living specialization, serving clients who are drawn to the outdoor lifestyle and unique characteristics of these mountain communities.
When Missy first approached our agency, she was managing her own social media with limited strategic focus and inconsistent posting schedules. Like many agents, the majority of her posts were about property listings or closing, with the occasional person update. While important, this content failed to effectively showcase her extensive expertise in the local real estate markets or highlight the unique lifestyle advantages of the Wasatch Back and Evanston areas. The self-managed approach meant missed opportunities to feature her team members and their individual expertise, limiting the perception of her brokerage's comprehensive capabilities. Her existing content lacked the strategic focus needed to establish her authority in mountain real estate or effectively communicate the distinctive characteristics of her dual-market approach.
Our primary objective was to establish Missy as the definitive mountain living real estate expert across both the Wasatch Back and Evanston markets while showcasing the depth and expertise of her entire team. We aimed to create content that would highlight her unique dual-market approach and the diverse options she could provide to clients seeking mountain properties in Utah or average in Wyoming. The strategy needed to effectively feature both Missy as the lead broker and her team members as individual experts, demonstrating the collaborative strength of her brokerage. We wanted to capture and communicate the distinctive lifestyle that defines each of the markets, appealing to clients who prioritize outdoor recreation and mountain community living. Additionally, we sought to establish consistent, professional content that would position Missy and her team as the go-to resource for real estate across both Utah and Wyoming markets.
We developed a comprehensive content strategy that balanced team collaboration with market-specific lifestyle showcasing, creating diverse content that highlighted both real estate expertise and the unique character of local living in both Utah and Wyoming. Our approach featured Missy as the primary subject while incorporating her team members in approximately 50% of the content, effectively showcasing the collaborative expertise available through her brokerage. This team-focused approach demonstrated the depth of knowledge and service clients could expect while positioning Missy as a leader who attracts and develops top talent.
The content strategy encompassed multiple filming locations to capture the full scope of both markets, including shoots in local mountain towns, at distinctive properties, and at notable local landmarks and attractions. This diverse location approach allowed us to showcase the variety of lifestyle options available across both the Wasatch Back and Evanston areas. We incorporated various content styles, from cinematic b-roll that captured the natural beauty of mountain living to direct-to-audience speaking segments where Missy and her agents shared market insights and expertise.
Our topic approach balanced real estate education with lifestyle marketing, creating content that included market analysis and real estate tips alongside local lifestyle spotlights and community features. We also incorporated trending and playful content to maintain engagement and show the personality behind the professional expertise. Mountain and western living became a central theme throughout all content, emphasizing the unique destination appeal of both markets and positioning Missy's team as specialists in this distinctive market niche.
Our comprehensive service approach included strategic planning across both geographic markets, ensuring content effectively represented the unique characteristics of the Wasatch Back and Evanston areas. We conducted extensive filming sessions across diverse locations in both markets, capturing content at local properties, community landmarks, outdoor recreation areas, and scenic mountain locations that showcase the lifestyle advantages of each area.
Our team managed all aspects of content creation, from initial concept development through final posting and scheduling. We coordinated filming schedules that accommodated multiple team members across two locations, ensuring consistent representation of both teams while maintaining Missy's central brand presence. The editing process balanced professional real estate content with lifestyle-focused material, creating reels that appealed to both serious property buyers and lifestyle-motivated clients.
We handled complete social media management including content calendar development, caption writing that reinforced key messaging about Utah and Wyoming life expertise, and posting content to Missy's accounts. Our approach ensured consistent, high-quality content delivery while allowing Missy and her teams to focus on client service and business development activities.
