The project required balancing attention-grabbing design with industry best practices for Meta advertising, ensuring maximum visibility and engagement within the platform's algorithm preferences.

Our strategic approach produced two distinct graphic styles: a promotion-focused design that highlighted their current deals with urgency-driven messaging, and a comprehensive services overview that positioned Mountain State as the go-to solution for all garage door needs. Both designs leveraged their existing brand assets and incorporated relevant imagery that would resonate with homeowners, while utilizing bold, readable typography that performed effectively at various ad sizes and placements.

The dual-approach strategy gave Mountain State flexibility to test different messaging angles while maintaining consistent brand recognition across their campaigns.