OG Glow specializes in handmade, organic tallow-based skincare products, with founder Linnae crafting each item in small batches from her Utah-based operation. The brand focuses on responsibly sourced tallow from grass-fed, hormone-free cattle, creating products that range from whipped tallow balms to tallow lip balm. With formulations designed for various skin needs, OG Glow targets conscious consumers seeking natural, non-comedogenic skincare alternatives that align with both ethical and environmental values.
When OG Glow's founder approached us, she was experiencing the frustration many entrepreneurs face when trying to build their own e-commerce presence. After weeks of attempting to set up her Shopify store independently, she realized she needed professional help to achieve the playful, engaging website her brand deserved. She had already invested in strong branding and knew exactly what aesthetic she wanted (something fun and bright that would make her existing color palette truly pop) but lacked the technical expertise to execute that vision effectively within Shopify's framework.
Our mission was to transform the existing brand elements into a dynamic e-commerce experience that would immediately communicate OG Glow's fun, natural approach to skincare. Working within a limited budget that required using a free Shopify theme, we focused on maximizing the extensive customization options that many people don't realize exist within Shopify's ecosystem. We leveraged the client's established color palette and branding foundation, then applied strategic design techniques to make those elements truly shine and create the energetic, eye-catching presence she envisioned.
The approach involved deep customization of the free theme's layout, typography, and visual hierarchy to create a unique shopping experience that feels premium despite the budget constraints. We optimized product presentation to highlight the handcrafted nature and natural ingredients of each item, while ensuring the checkout process remained smooth and conversion-focused. The result is a vibrant, user-friendly e-commerce store that successfully captures OG GLOW's brand personality and provides customers with an engaging shopping experience that reflects the quality and care that goes into each handmade product.
