When White Cloud Concierge secured a unique placement opportunity in an upscale Salt Lake City apartment building, they needed marketing materials that would instantly communicate the value of their personal concierge services to residents. The challenge was distilling their comprehensive "hotel front desk for your life" concept into a compact, visually compelling format that busy professionals could quickly understand and appreciate.

The layout strategically guided readers through their core value proposition (fractional personal assistant services that handle everything from daily errands to complex logistics) white using using clean typography and intuitive information hierarchy that matched the refined expectations of their target demographic.

The resulting brochure became more than just a placement-specific marketing piece; it evolved into a versatile brand asset that White Cloud could confidently use across multiple high-end venues and networking opportunities. By creating a design that captured both their professional expertise and approachable service philosophy, we delivered a marketing tool that continues to open doors and start conversations about the transformative potential of personalized concierge services in today's fast-paced world.