An Ecosystem Overhaul
Our mission was a total brand synchronization. We integrated high-fidelity on-site production with a lethal Meta and Google strategy, then bridged the gap to the physical world with a complete overhaul of their in-house marketing collateral. By aligning their visual identity with a restructured technical foundation, we transformed Diamond Auto Protection into a high-velocity lead engine.
Diamond Auto Protection came to us with a fragmented brand and a broken funnel. Their digital presence was a liability: ad spend was bleeding out on irrelevant traffic, Meta was a ghost town, and their physical sales collateral w high-end precision of their work.
When it came to Meta and Google ads, we didn't just tweak the campaigns; we performed a full-scale restoration.
Google Ads Restoration: We immediately restructured the account to eliminate irrelevant spend. By engineering high-precision Search and Display campaigns, we increased website traffic from Google Search Ads by over 470% (from 1.9% to 20.2% of total traffic) in just four months.
Meta Efficiency: We leveraged a full-spectrum creative strategy, utilizing both short-punch clips and long-form demonstration videos. The result was a radical shift in performance: we reduced the cost-per-lead (CPL) by approximately 60% while simultaneously growing the total lead volume 3x.
Diamond Auto Protection deals in high-end precision, and their content needed to reflect that. We went on-site to their multiple locations to capture the meticulous process of PPF application and Window Tinting on specialty vehicles.
Rather than just taking photos, we built a library of visual assets designed for conversion. We leaned into radical transparency, filming full-process application videos that became the top performers in our Meta ad sets, allowing potential customers to see the quality of work before ever booking an appointment.
Beyond the digital screen, we overhauled Diamond Auto Protection's physical marketing stack.
• Systems Design: We created a secondary logo and graphic set to diversify the brand's visual identity.
• Conversion Collateral: We designed high-fidelity pricing sheets and package layouts for in-house use and dealership partnerships, ensuring the brand looked as premium on paper as it did on the vehicles.
• Direct Outreach: We designed door-hangers and high-impact sale graphics to maintain a consistent brand voice across every customer touchpoint.
Our partnership transformed Diamond Auto Protection turned them into a market leader.
• Efficiency: 60% reduction in Meta Cost-Per-Lead.
• Engagement: Increased page-view conversions from 58 to over 6,400 monthly.
• Lead Volume: Website conversions surged by 877% over the course of the year.
